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Traffic Wave -
Autoresponders, Email Marketing,
Contact Management
If your business is not using
autoresponders to build and manage targeted
prospect lists, you are losing sales.
Despite having been around for years, many
businesses still don’t understand what
AutoResponders are or how they can be put to
use as part of their overall marketing strategy.
Sadly, if you mention “email
marketing” to the average business owner,
they usually think of some of the more
unscrupulous activities involving spam messages,
bulk mailers, etc…
Fortunately, responsible
email marketing is not only possible but
actually very productive and quite cost
effective.
Before we get much further in talking about
effective email marketing strategies, it may be
helpful to clear up some potential confusion
about the terminology being used.
“AutoResponders” is a word
commonly used to identify the tool used to
conduct email marketing campaigns. To conduct
any given email marketing campaign, you would
typically log in to your AutoResponder, set up
your message and schedule a date for your
message to be sent out to your list of
subscribers.
“Subscribers” is the term used to describe
anyone who has requested information from you by
way of filling out an online form, placing an
order with your company, or even filling out a
paper request form at your sales counter.
The possibilities for what type of business can
use autoresponders and how those businesses can
implement email marketing strategies is
virtually endless. Examples...
How Entertainers use TrafficWave:
How Restaurants use TrafficWave
How Affiliate Marketers use TrafficWave
How Publishers use TrafficWave
How Network Marketers use TrafficWave
How Retailers use TrafficWave
How Web Designers use TrafficWave
Your business can use AutoResponders to generate
new sales leads, follow up with current
prospects, stay in touch with current customers,
train and educate your sales force, communicate
with your fan base, etc…
The cost effectiveness of using autoresponders
as compared to traditional direct mail is
remarkable. A typical direct mail campaign can
easily cost thousands of dollars and more. By
the time you factor in the cost of design,
creation, printing, sorting, and then waiting
for the mail to hit the streets while hoping for
a decent return, your costs can become
astronomical.
By comparison, an email marketing campaign to
that same list can cost less than $20 -
see autoresponder comparison chart, doesn’t
require expensive printing services, can be
completed in a fraction of the time, and often
provides virtually instant feedback in terms of
how effective your promotion is.
- Online
marketers report seeing sales come in within
minutes of clicking “send”
on their latest email marketing campaign.
-
Restaurants can often send out a coupon in
the morning and have people redeeming the
coupon by lunch time on the same day.
- Car
dealerships can begin receiving phone calls
and new visitors to the showroom within
hours of sending out a
broadcast.
- Dentist’s
offices can begin booking new appointments
on the same day that they
sent out their reminder for teeth cleaning
and checkups.
- Realtors
can instantly reach
potential buyers for a new listing all with
just a few mouse clicks.
- Hotels can
quickly fill rooms that
would otherwise remain unoccupied by sending
out a promotional offer to their previous
guests.
When you use autoresponders for email marketing,
all of these can happen for a fraction of the
costs associated with more traditional marketing
methods; not to mention the time savings
realized by using this powerful technology.
If your business isn’t using AutoResponders, you
could be not only missing out on sales but
spending far too much on slow and ineffective
marketing strategies.
Maybe it’s time you look in to how this amazing
technology can help your business boost sales,
increase efficiencies, improve communications,
and lower costs...select your relevant link...
How Entertainers use TrafficWave:
How Restaurants use TrafficWave
How Affiliate Marketers use TrafficWave
How Publishers use TrafficWave
How Network Marketers use TrafficWave
How Retailers use TrafficWave
How Web Designers use TrafficWave
Flat Rate Pricing - No Long Term Contract
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