The Power of a System

You may have come across this explanation many times before, but it describes ‘the power of a system’ so well, it’s worth repeating.

A system is needed to overcome the two biggest reasons of why

 people fail with their home business.

The first is running out of money before they have got their business to a level where the ‘incomings’ are more than the ‘outgoings’.

And the second reason is that having made a list of 100 people in their ‘warm market’, and tried to market to them, often without success, they now have no one to market to!

So a system can provide a business model to follow, and the franchise industry is probably the best example.  A large well known franchise such as McDonald’s is a billion dollar franchise, but it will be staffed mostly by teenagers!  How can a business run by inexperienced teenagers be such an overwhelming success?  The answer is ‘A business system’.

Network Marketing and affiliate marketing have been compared to a franchise in many ways, and you’ve probably come across these comparisons before.

The founder of McDonald’s was Ray Kroc; he brilliantly realized that his first priority was to sell his franchises to franchise buyers.  That’s business people who are intent in buying a business, not tire-kickers, lookers, whiners, and excuse makers.  The franchise buyers would then sell the burgers.

Our job as successful network marketers is no different, we are looking for business buyers, not opportunity seekers, and collectively we market the product to the end user.

The quality of McDonald’s food, some would say, is debatable, and yet it is the largest and most successful fast food franchise in history.

How?  Why?

The key to Ray Kroc’s success, both with business owners and customers was a system that could be duplicated.  And that is exactly what we as business owners (many of us unskilled) want.  A system that will help us make money, with a product that is acceptable to us!

So as business owners we should not be selling products, and compensation plans, we should be selling a SYSTEM that will include bringing in business buyers, introducing them to our company and the product, and then training them in the system.

One thing as humans we cannot be is duplicated, but a system can!

We come back to what we discussed earlier, we are not selling, we are recommending; our job is to build relationships, and this is the strength of this industry.  We will succeed by helping others succeed.  How? By being a valued, trustworthy person; by being a friend, a mentor, and a coach.

"The power of a system" is an extract from GrahamsWay^©

That starts with The Ultimate Secret

and will give you and your business TEAM
the power to succeed - And...

Answers your TEAM’s question
“What do I do next to make this work?”