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The Power of a System
You may have come across this explanation many
times before, but it describes ‘the power of a
system’ so well, it’s worth repeating.
A system is needed to overcome the two biggest
reasons of why
people fail with their home business.
The first is running out of money before they
have got their business to a level where the
‘incomings’ are more than the ‘outgoings’.
And the second reason is that having made a list
of 100 people in their ‘warm market’, and tried
to market to them, often without success, they
now have no one to market to!
So a system can provide a business model to
follow, and the franchise industry is probably
the best example. A large well known franchise
such as McDonald’s is a billion dollar
franchise, but it will be staffed mostly by
teenagers! How can a business run by
inexperienced teenagers be such an overwhelming
success? The answer is ‘A business system’.
Network Marketing and affiliate marketing have
been compared to a franchise in many ways, and
you’ve probably come across these comparisons
before.
The founder of McDonald’s was Ray Kroc; he
brilliantly realized that his first priority was
to sell his franchises to franchise buyers.
That’s business people who are intent in buying
a business, not tire-kickers, lookers, whiners,
and excuse makers. The franchise buyers would
then sell the burgers.
Our job as successful network marketers is no
different, we are looking for business buyers,
not opportunity seekers, and collectively we
market the product to the end user.
The quality of McDonald’s food, some would say,
is debatable, and yet it is the largest and most
successful fast food franchise in history.
How? Why?
The key to Ray Kroc’s success, both with
business owners and customers was a system that
could be duplicated. And that is exactly what
we as business owners (many of us unskilled)
want. A system that will help us make money,
with a product that is acceptable to us!
So as business owners we should not be selling
products, and compensation plans, we should be
selling a SYSTEM that will include bringing in
business buyers, introducing them to our company
and the product, and then training them in the
system.
One
thing as humans we cannot be is duplicated, but
a system can!
We come back to what we discussed earlier, we
are not selling, we are recommending; our job is
to build relationships, and this is the strength
of this industry. We will succeed by helping
others succeed. How? By being a valued,
trustworthy person; by being a friend, a mentor,
and a coach.
"The power of a system"
is an extract from
GrahamsWay©
That starts with
The Ultimate Secret
and will give you and your
business TEAM
the power to succeed - And...
Answers your TEAM’s question
“What do I do next to
make this work?”
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